Sony asked me to design an eye-catching, fun footer creative to promote the new Spider-Man movie. I drew inspiration from the classic scene of Spider-Man using his web to stop destruction and used it as the central idea
to pull the creative into the film’s world. The challenge was building a design that could host over 4,000 content variations while staying on-brand. This included adapting to more than 400 cinema locations, multiple logos, and different showtimes, all populated live through a 3rd-party API. To solve this, I created a structured, scalable layout that balanced flexibility with consistency. It was a great exercise in designing for dynamic, data-driven environments without losing the creativity and cinematic feel of the campaign.
to pull the creative into the film’s world. The challenge was building a design that could host over 4,000 content variations while staying on-brand. This included adapting to more than 400 cinema locations, multiple logos, and different showtimes, all populated live through a 3rd-party API. To solve this, I created a structured, scalable layout that balanced flexibility with consistency. It was a great exercise in designing for dynamic, data-driven environments without losing the creativity and cinematic feel of the campaign.
