McDonald’s ran a 21-day campaign featuring a new daily deal, and I was tasked with designing the creative for each day. The ads needed to stay consistent with both brand guidelines and the print campaign running at the same time, while still feeling fun and engaging enough to encourage people to click through and buy. The challenge was designing for three different social platforms, Facebook, Twitter, and Instagram, each with their own specifications and constraints, while keeping a unified look and feel. To solve this, I built a flexible visual system that could adapt across formats without losing consistency or impact. This project was a great exercise in designing at scale, balancing brand consistency with playfulness to keep audiences engaged throughout the full 21 days.
