This was a full campaign I led for Peugeot to launch their new tagline ‘Unboring the Future.’ I designed and produced creatives across multiple platforms, from online advertising to nationwide DOOH. The work included a Yahoo homepage takeover with a teaser ad, an interactive sliding skin that revealed vibrant video beneath a deliberately ‘boring’ ad, a playful mobile creative that took over the screen mid-scroll, a set of five banner sizes used across web placements, and large-scale digital billboards across the UK (London Stratford, Glasgow, and Birmingham). The challenge was keeping the idea consistent across so many formats while still making each one engaging in its own right with a balance of concept, layout, and interactivity that made the campaign stand out at scale.
