Citroën partnered with Shazam to create an interactive mobile takeover campaign, and I was tasked with designing the ad experience. The idea was simple: when viewers heard the Citroën TV ad, Shazaming the track would take them directly to this mobile takeover showcasing the C1. The challenge was making the experience stand out in and designing it in a way that would make customers want to buy the car. I used bold, bright colours to create an eye-catching, fresh feel that aligned with how the C1 was being advertised at the time. This project was a valuable exercise in translating a TV-led campaign into a cohesive digital experience that felt playful, engaging, and on-brand. Below you can see a video of the ad along with a breakdown of each page.
